In 2017, in Amsterdam, Perro Collection began with a simple belief. The things a dog wears every day, the collar, the lead and the harness, deserve the same care, materials and design as the things we choose for ourselves. Nine years later that belief still decides every piece we make. This autumn Perro Collection has a new face. The craft behind it has not changed at all.
Amsterdam, 2017
Perro started with the walk: the everyday ritual between a dog and its owner, and the objects that are part of it every single day. Those objects were rarely made with the care they deserved. We wanted a collar you would choose with the same attention as your own bag or shoes, and a dog who wears it comfortably for years.
That idea has never needed to change. Everything Perro has become since grew from it.
Made by Hand in Tuscany
Every leather piece is made in our own atelier in Tuscany, by artisans who work leather the way it has been worked there for generations. Every stage is done by hand: cutting, construction, stitching, reinforcement and finishing. No step is automated.
Handwork takes time, and we would not have it any other way. Those hours are what you feel when you pick a piece up.
Our walking essentials are cut from premium Italian cow leather and finished with gold-coloured hardware. Our bags pair fine grained bovine leather with a reinforced canvas interior, so they hold their shape without losing the softness of the leather. Leather is a natural material, so every piece is unique, and with a little care it only becomes more beautiful with time.
A new face is something you can design. Craft is something you can only keep.
From the Walk to the Home
Over nine years Perro has grown into a complete world around life with a dog. The Walk collection brings together collars, leads, step-in and H-harnesses, bowties and poopbag holders, in almost thirty colours, from Nero and Caffe Latte to Sage and Powder Blue.
Beyond the walk came the pieces for travel and home: travel and city bags, carriers, a leather car seat with hand-braided handles, round leather dog sofas, blankets and cashmere sweaters, and even gloves for you, made to match your dog's set.
Every collar, step-in harness and H-harness can be personalised free of charge, with one initial hand-engraved on the hangtag. A small detail that makes the piece truly theirs.
Nine Years, Together
None of this exists without the people who chose it. Over nine years more than 50,000 dog lovers around the world have walked with Perro. Our pieces have appeared in Vogue, Harper's Bazaar and Elegance. They are carried by department stores in France and Switzerland, and we are proud to partner with Waldorf Astoria and Hyatt Regency.
Every order, every review and every photo of a dog wearing Perro has shaped who we are. This new face is, in a way, a thank you to all of you.
Why Now
A brand grows, and at some point its look should grow with it. Our new identity reflects who Perro has become: calm, refined and timeless, with the space to let the leather and the craft speak for themselves.
What Is New
Exactly the Same
Everything that makes Perro, Perro. The same atelier and artisans in Tuscany, the same Italian leather and the same hours of handwork in every piece.
Our website and social channels show the new identity from today. Packaging, labels and the logo on our products follow step by step. For a while you may still receive a piece or a box with our previous logo. It is exactly the same product, made by the same hands and with the same care.
Handcrafted in our atelier in Tuscany and shipped from the Netherlands. Discover the Walk collection or begin with a leather dog collar, personalised with your dog's initial.
A New Face, the Same Hands
To everyone who has walked with us over the past nine years: thank you. Here is to the next chapter, with a new face and the same craft.
New face. Same craft. Same hands.
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